This project focused on creating a conceptual brochure for the Porsche Taycan Pop-Up stand, designed not as a conventional informational booklet but as a brand storytelling medium that communicates Porsche’s philosophy through design, narrative, and visual structure. The core idea of the project is expressed through the concept “Soul. Electrified.”
The brochure is conceived as a visual and narrative journey that traces the evolution of Porsche — from the heritage and DNA of the iconic 911 to the fully electric Porsche Taycan. By integrating exhibition architecture, spatial design, lighting, graphic metaphors, and editorial storytelling, the brochure connects the brand’s past, present, and future into a single, coherent experience.
Each chapter of the brochure corresponds to key elements of the pop-up exhibition, translating engineering innovation, motorsport legacy, and design philosophy into an emotional and cultural language. Particular attention was paid to typography, layout rhythm, hierarchy of content, and pacing, allowing every spread to function as an independent narrative moment while supporting the overall dramaturgy of the exhibition.
Rather than serving as a passive guide, the brochure acts as an extension of the physical space, amplifying the visitor experience and reinforcing the perception of the Taycan as Porsche’s first fully electric sports car — innovative, dynamic, and unmistakably true to the brand’s DNA.
Result:
A conceptual A4 brochure for the Porsche Taycan Pop-Up, uniting brand heritage, exhibition architecture, and a contemporary visual language of electromobility.
A conceptual A4 brochure for the Porsche Taycan Pop-Up, uniting brand heritage, exhibition architecture, and a contemporary visual language of electromobility.
A conceptual A4 brochure for the Porsche Taycan Pop-Up, uniting brand heritage, exhibition architecture, and a contemporary visual language of electromobility.