This project focused on creating a conceptual brochure for the Porsche Taycan Pop-Up stand, designed not as a conventional informational booklet but as a brand storytelling medium that communicates Porsche’s philosophy through design, narrative, and visual structure. The core idea of the project is expressed through the concept “Soul. Electrified.”

The brochure is conceived as a visual and narrative journey that traces the evolution of Porsche — from the heritage and DNA of the iconic 911 to the fully electric Porsche Taycan. By integrating exhibition architecture, spatial design, lighting, graphic metaphors, and editorial storytelling, the brochure connects the brand’s past, present, and future into a single, coherent experience.

Each chapter of the brochure corresponds to key elements of the pop-up exhibition, translating engineering innovation, motorsport legacy, and design philosophy into an emotional and cultural language. Particular attention was paid to typography, layout rhythm, hierarchy of content, and pacing, allowing every spread to function as an independent narrative moment while supporting the overall dramaturgy of the exhibition.

Rather than serving as a passive guide, the brochure acts as an extension of the physical space, amplifying the visitor experience and reinforcing the perception of the Taycan as Porsche’s first fully electric sports car — innovative, dynamic, and unmistakably true to the brand’s DNA.

Result:
A conceptual A4 brochure for the Porsche Taycan Pop-Up, uniting brand heritage, exhibition architecture, and a contemporary visual language of electromobility.

A conceptual A4 brochure for the Porsche Taycan Pop-Up, uniting brand heritage, exhibition architecture, and a contemporary visual language of electromobility.

Abion is an agro-science and biotechnology brand representing a new beginning in sustainable agricultural development.

The goal was to create a visual identity for a company uniting nature, science, and technology into a single, coherent ecosystem.

The challenge was to design a brand that feels foundational and forward-looking at the same time — expressing innovation without losing a sense of stability, trust, and biological authenticity.

Abion is built on the idea of synergy.

Nature provides the base, science offers understanding, and technology enables scale and efficiency.

The logo is constructed around the letter A — the first letter of the alphabet and a universal symbol of beginnings. Its balanced, symmetrical form reflects biological systems and scientific structure without relying on literal imagery.

The identity communicates sustainable progress, systemic thinking, and long-term vision. Visual elements emphasize harmony, growth, and interconnected processes — positioning Abion as a modern agro-science brand designed for the future.